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  • Amazon Studios’ The Stinky and Dirty Show

    Amazon Studios’ The Stinky and Dirty Show

    Multi-Platform Campaign

    The Challenge:

    To engage Mom bloggers and kids to enthusiastically promote the premiere of The Stinky and Dirty Show.

    The Solution:

    KidzVuz’ campaign for the The Stinky and Dirty Show had two parts:

    1. The Live Event – KidzVuz invited 15 top LA area bloggers and their pre-schoolers  to a special premiere screening and party for The Stinky and Dirty Show.  All fifteen wrote sponsored posts about the show and the event itself.
    2. Mom Blog Post Campaign – KidzVuz engaged an additional 20 bloggers from around the country to write posts about the show, 16 of whom also did a recycled craft with their kids, which they then shared on their blogs.  All posts were shared a minimum of three times on social media.

    Blog Posts:

    Thirty-five blog posts were written and posted between August 22 and September 17. Including on these top blogs:

    Amazon Studios' The Stinky and Dirty Show

     

    Social Media Shares:

    Our bloggers are encouraged to share! Here are some sample shares from across social media:

    Social Media Shares

    More Case Studies

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